Blog
Running your own ads, explained properly
Written for the person who owns the business. No jargon for its own sake, no invented statistics, and everything here is useful whether or not you ever pay us anything.
Understanding your numbers
The one number that makes Google Ads make sense
Almost every argument about whether ads 'work' comes down to a number most owners have never written down: what a customer is actually worth to you.
4 min read
Spending less
The cheapest thing you can do in your first week
New advertisers lose a surprising share of their first month's budget to searches that were never going to buy. Blocking them takes about twenty minutes.
5 min read
Getting started
Why your conversion tracking is probably broken
If Google can't see which clicks became enquiries, it optimises toward the wrong thing — and every report you read is built on sand.
4 min read
Or just see it applied to your business
Paste your website and PPC Magic does the research, the keywords, the ads and the profit model — free, before you decide anything.