Built for Lawyers (general)
Google Ads for law firms that want consult-ready clients
Run lawyers (general) clients? The platform already knows how they book more consults — and where their budget leaks into searches that never become consults. Their reports come out in that language.
The hook
Feel understood in 60 seconds
Paste your site. Get a Practice Snapshot in your language — then build the real campaign plan.
Sample Lawyers (general) snapshot
Lawyers in your city: competing for consults. We already know where accounts like yours bleed budget — and how to book more consults.
With about $3,000/mo (each consult ~$800), we'd prioritize high-intent search for consults, block searches that never become consults, and route callers and forms into real demand — not vanity traffic.
- Waste watch: queries like “diy” and “how to” — searches that never become consults.
- Efficiency: is Cost per consult drifting vs your target?
- Scale: which campaigns are capped while still delivering consults?
Outcome OS
The product speaks consults
Dashboards that say “CPA” mean nothing to a busy owner. Inside PPC Magic and the Lawyers Morning Brief, we talk about Cost per consult, searches that never become consults, and consults — the outcomes you actually run the business on.
- Research tuned for lawyers (general)
- Primary conversions: phone calls + lead forms
- Daily Brief language in consults
- Negatives seed waste like: diy, how to, salary, jobs, hiring
Morning ritual
Lawyers Morning Brief
Efficiency
Cost per consult
Win condition
book more consults
Run the Lawyers (general) twin on a client account
Snapshot first, full plan second, a stage-organised client report every month after.