About us
Built for agencies that sell outcomes
Most reporting software organises by platform tab and stops at cost per conversion. This one organises every client's paid media by funnel stage and judges it in profit — because that's the conversation that keeps clients.
Why we exist
The client call every agency knows
Every renewal conversation orbits two questions: “where is my money going?” and “is it actually making me money?” The tools answer neither. They export platform tabs — a Google tab, a Meta tab — full of CTR and impressions, and leave the buyer to assemble the story by hand, client by client, every Monday.
So we organise the way clients actually think: Awareness (are the right people seeing them at all), Consideration (who engaged, with what intent), Decision (who became a customer, at what cost). One story per client, across channels, instead of a tab per platform.
And we judge it in the client’s own money. Each client’s customer value and close rate live in the platform, so every keyword, campaign and channel carries a profit verdict against that client’s break-even — not a CPA floating free of context. That is the line that answers the renewal question.
Our rules
What we hold ourselves to
These are constraints in the code, not values on a wall. Several of them cost us a better-looking product.
Estimates are labelled as estimates
Where a number is modelled rather than measured — projected revenue, a lifetime-value figure — the screen says so, next to the number. You should always know which of your numbers are facts.
Nothing changes without your approval
Campaigns deploy paused. Every optimisation waits for your click. There is no mode where money moves in your account because software decided it should.
We say when a channel is wrong for you
Our price doesn't change with your spend, so we have no reason to talk you onto another platform. If TikTok is wrong for your trade, the product tells you to skip it.
We don't invent competitor data
Nobody can see a competitor's costs or returns — the platforms don't publish it. Any tool showing you a rival's ROAS is guessing. We show what Google actually measures about your position and say plainly what can't be known.
You own everything
Your Google Ads account, your data, your history. We deploy into your account, not ours. If you leave, you lose nothing but us.
When something isn't ready, we say so
Features still in build say so on the screen where you'd expect them to work — not in a footnote. It costs us some polish and buys back something worth more.
Where we are
Early, and honest about it
AI PPC Manager is a young product. Google Search is fully live — research, campaign building, deployment into your own account, and daily optimisation. Meta and TikTok planning is live and publishing to those platforms is being built.
We’re onboarding our first businesses now, which is why you won’t find a wall of customer logos or case studies on this site. When we have results worth showing, they’ll be real ones with real numbers. Until then, the worked examples show exactly how the platform handles different trades, and the free plan lets you see your own plan before paying anything.
See what it says about your business
Paste your website and get a full campaign plan free — no card, nothing goes live until you approve it.