About us
Built for the owner, not the account manager
Most Google Ads software is made for people who do this all day. This one is made for the person who owns the business, has forty minutes a week, and wants to know one thing: is this making money?
Why we exist
Two bad options, and the gap between them
If you run a business and need customers from Google, you have had two real choices. Pay an agency a management fee every month and receive a report you can’t evaluate. Or open Google Ads yourself, meet an interface built for specialists, and quietly spend money on searches that were never going to buy from you.
Both fail the same way: neither tells you, in your own words, whether the money came back. An agency reports click-through rate. A dashboard reports impressions. Neither answers “did I make a profit, and what should I do tomorrow?”
So the whole product is built around your numbers instead of the platform’s. You tell it what a customer is worth and how many enquiries actually close. Everything after that — every keyword judgement, every suggestion, the verdict at the top of the page — is measured against those two numbers.
Our rules
What we hold ourselves to
These are constraints in the code, not values on a wall. Several of them cost us a better-looking product.
Estimates are labelled as estimates
Where a number is modelled rather than measured — projected revenue, a lifetime-value figure — the screen says so, next to the number. You should always know which of your numbers are facts.
Nothing changes without your approval
Campaigns deploy paused. Every optimisation waits for your click. There is no mode where money moves in your account because software decided it should.
We say when a channel is wrong for you
Our price doesn't change with your spend, so we have no reason to talk you onto another platform. If TikTok is wrong for your trade, the product tells you to skip it.
We don't invent competitor data
Nobody can see a competitor's costs or returns — the platforms don't publish it. Any tool showing you a rival's ROAS is guessing. We show what Google actually measures about your position and say plainly what can't be known.
You own everything
Your Google Ads account, your data, your history. We deploy into your account, not ours. If you leave, you lose nothing but us.
When something isn't ready, we say so
Features still in build say so on the screen where you'd expect them to work — not in a footnote. It costs us some polish and buys back something worth more.
Where we are
Early, and honest about it
AI PPC Manager is a young product. Google Search is fully live — research, campaign building, deployment into your own account, and daily optimisation. Meta and TikTok planning is live and publishing to those platforms is being built.
We’re onboarding our first businesses now, which is why you won’t find a wall of customer logos or case studies on this site. When we have results worth showing, they’ll be real ones with real numbers. Until then, the worked examples show exactly how the platform handles different trades, and the free plan lets you see your own plan before paying anything.
See what it says about your business
Paste your website and get a full campaign plan free — no card, nothing goes live until you approve it.