Full funnel
One plan across every channel that fits your business
Most tools run one platform and leave you to guess about the rest. PPC Magic plans the whole funnel — and is the rare tool that will tell you a channel is wrong for your trade.
The three stages
In the order customers actually move
No funnel diagrams full of jargon. Three questions, in the order they matter.
Step 1
Get discovered
Meta · TikTok
People who don't know you exist see you where they already scroll. This is how demand gets created rather than waited for.
Step 2
Get chosen
Google Search
When someone finally types what you do, you're there. This is the closest traffic to buying, and it's where most budgets should start.
Step 3
Become customers
Your site · tracking
Clicks turn into enquiries, enquiries turn into customers — and every one gets counted, so you can see which channel actually paid.
The honest part
We'll tell you when a channel is wrong for you
An agency earns more when you spend more, on more platforms. We don't.
A med-spa gets the full funnel
Before-and-after results sell this service, and people genuinely discover treatments while scrolling. Google captures the ones already searching; Meta and TikTok create the demand Google then catches. All three earn their place.
An emergency plumber is told to skip TikTok
Nobody discovers an emergency plumber on TikTok. When your pipe bursts, that entire funnel is twenty minutes long and lives in the search bar. The platform says so, in those words, and puts the budget where it works instead.
The recommendation comes from your trade, not from what we’d like to sell you. Every channel is scored recommended, good fit, worth a small test or skip — and a channel marked skip gets exactly zero of your budget.
One number, every channel
Judged the same way: what does a customer cost?
Not clicks. Not impressions. Not a different vanity metric per platform.
| Channel | Its job | Judged on |
|---|---|---|
| Google Search | Catch existing demand | Cost per customer vs. what one is worth |
| Meta | Create demand, win back visitors | Cost per customer vs. what one is worth |
| TikTok | Create demand with short video | Cost per customer vs. what one is worth |
One break-even number, applied to every channel, so the comparison is real: “a customer costs $85 from Google and $54 from Meta — both profitable, and here’s the budget shift we’d suggest.” We deliberately don’t sell you multi-touch attribution models you can’t verify.
Where it stands today
Google is live. Meta and TikTok are in build.
We'd rather say this plainly than let a feature grid imply otherwise.
Google Search is fully live: research, campaign building, deployment into your own account, and daily optimisation.
Meta and TikTok planning is live — channel fit, budget split, audiences, ad copy and a creative checklist. Publishing to those platforms is being built, and the plans you make now are ready to launch the moment it lands.
When something isn’t ready, the product says so on the screen where you’d expect it to work. That rule matters more to us than a tidier marketing page.
Plan your whole funnel free
Paste your website and see the plan — channels, budget split, keywords, ads. Nothing goes live until you approve it.