Strategy insights
Competitors, pages, and audiences in one guided path
After Magic launches, these views keep the plan aligned to reality: who you lose auctions to, whether pages match the ads, and which audiences earn their spend.
Competitors
See the auction you're actually in
Auction insights show where you lose impression share to budget vs ad rank — so you know whether to raise spend or fix relevance, not guess from competitor homepage marketing.
- Lost IS (budget) vs lost IS (rank)
- Guides Magic themes and Daily Brief scale/waste calls
- Honest about what Google’s API cannot name
Example pulse
Lost IS (budget) 34% on Emergency Search
Lost IS (rank) 12% — landing page & QS next
Landing pages
Ads promise. Pages must deliver.
We check message match and which URLs take spend without converting. Weak pages burn budget before keywords ever get a fair test.
- Match score between ads and page copy
- Spend without conversions highlighted
- Optional Clarity connection for behavior context
/services/emergency
Match 42 · $890 spend · 0 conversions
Ad promises “same-day service” — page leads with company history.
Audiences
Interests that pay for themselves
See which audience segments earn spend and which are still too thin to judge — so Magic targeting and bid modifiers stay grounded.
- Performance by segment
- Avoid over-betting on thin data
- Aligned with Magic persona research
Keep strategy honest after launch
Magic builds the plan. Insights and the Daily Brief keep it earning.