For your client conversations
The report that answers “what am I paying you for?”
Renewals aren't lost to bad work — they're lost to invisible work. This is the report that makes yours visible: organised the way clients think, judged in their money.
The renewal call
Three questions every client asks — and both ways to answer them
“Where is my money going?”
The usual answer
A Google tab and a Meta tab, each in its own vocabulary, stitched together in slides.
Your answer with this platform
One story per client: Awareness → Consideration → Decision, every channel in the stage where it works.
“Is it actually making me money?”
The usual answer
“CTR is up 12%” — true, and not an answer. The client can't spend click-through rate.
Your answer with this platform
Cost per customer against what a customer is worth to them: “$85 against your $240 break-even — profitable.”
“Why this channel and not that one?”
The usual answer
Because best practice / because the platform rep said so.
Your answer with this platform
Because every channel is judged against the same break-even — and one marked “skip” gets $0, with the reason stated.
What's in the report
White-label, stage-organised, per client
Your logo, your client's numbers, generated in minutes instead of a Monday.
The profit line on top
Spend, customers won, cost per customer, and the verdict against that client's break-even — before any platform metric appears.
Three stages, every channel
Awareness, Consideration and Decision — each stage in its own measured numbers, with the tactics assigned to it and how they're doing.
Estimates labelled as estimates
Lifetime-value revenue is marked estimated; tracked revenue is marked measured. Clients trust reports that admit which is which.
Winning and losing tactics, in dollars
Keywords and campaigns ranked by lifetime value won and money burned — against the client's own economics, not an industry average.
What the work is worth
Price the account, then see what running it costs you
A fee is easier to defend when you know what the scope normally commands and what it costs you to deliver. Both sides of that, for one client:
What this scope typically bills at
$300–$1,500 /mo
Management only, on top of the $3,000 going to the ad platforms.
Your platform cost · Hero
$6 /client /mo
$49/mo covering 10 client accounts.
Managing this client leaves $294–$1,494 a month after tooling — before your team’s time, which is the real cost of delivery.
Fee figures are typical published ranges — commonly 10–20% of managed spend, or a flat retainer usually starting around $500–$1,500/month. They are not a quote, and every agency prices differently. This is a pricing anchor and a tooling cost, nothing more: we make no claim that any tool or team will make a client’s ads perform better, because that depends on the offer, the market and the budget — not on who clicks the buttons.
The honest part
We don't sell modelled attribution — and your sharpest clients will notice
Nobody can truthfully say which Meta impression caused which Google conversion — iOS, cookie loss and walled-garden reporting made that unknowable. Tools that print a cross-channel attribution number anyway are selling confidence, not measurement.
This platform reports each stage in its own platform’s measured numbers, and judges every channel against one break-even. When a client’s procurement person or in-house analyst pushes back on the report, that stance is what survives the meeting — and you’re the agency that brought the honest numbers.
Send a report like this on Monday
Connect a client account, set what a customer is worth to them, and generate the stage-organised report free.