Daily Brief
Your morning read from a PPC manager who knows your targets
Not another dashboard. A ranked brief: CPA problems, wasted search terms, budget-capped winners, and tracking issues — written for your business goals.
Insights
Prioritized like a real account manager
The brief surfaces what matters first: broken tracking, CPA spikes, wasted spend, then scale opportunities. Conversion-setup noise stays out of the way unless tracking is actually broken.
- Account pulse: 7-day CPA, week-over-week, waste, capped winners
- Evidence attached to each recommendation
- Tuned by your Account Strategy targets and industry pack
CPA spike · Brand Search
7d CPA $84 vs target $45 — review search terms before raising budget
Waste · $320 / mo
12 zero-conversion queries — propose phrase negatives
Scale · Emergency campaign
Budget-capped with strong ROAS — consider +20% daily budget
Approvals
Nothing changes until you say so
Every proposed edit waits in Approvals. Unattended changes are switched off, so nothing is applied to your account unless you apply it. Change history keeps prior values so you can undo.
- Approve or reject one-by-one
- Nothing applies without your click
- Full change history with revert
Pending approval
Add negative: “diy”
Est. savings $40–$80 / mo · reversible
See what your account would do tomorrow
Connect Google Ads after Magic — or explore the demo brief first.