Worked examples
What it actually says about three different businesses
Not case studies — we're onboarding our first customers and won't invent results. These are the real recommendations the live product produces for three trades, so you can judge the thinking before you sign up.
Read this first: every panel below shows what the platform recommends— channel fit, budget handling, negative keywords, and how it judges success. None of it claims a result achieved by a customer. When we have real outcomes to publish, they’ll be labelled as exactly that.
Emergency plumber
$1,000/month · a customer is worth $450
Google Search: RecommendedMeta: Worth a small testTikTok: Skip
- Why that TikTok call
- Nobody discovers an emergency plumber on TikTok — that funnel is twenty minutes long and lives in the search bar.
- How it builds the campaigns
- One tightly-focused campaign rather than four starved ones. At a $1,000 budget the platform funds what it can actually run, and says which themes it left out and why.
- Waste blocked from day one
- diy, how to, salary, jobs, free, courses
- How success is judged
- Break-even is $450 a customer. Cost per booked job is judged against that number — not against an industry average.
Med-spa
$4,000/month · a customer is worth $1,800
Google Search: RecommendedMeta: RecommendedTikTok: Good fit
- Why that TikTok call
- Before-and-after results genuinely sell this service, and people discover treatments while scrolling. All three channels earn their place.
- How it builds the campaigns
- Google captures people already searching for treatments. Meta and TikTok create demand Google then catches. Budget weights capture first, discovery second.
- Waste blocked from day one
- cheap, at home, diy, training, certification
- How success is judged
- With a high customer value, more expensive clicks are still profitable — the platform judges against $1,800, so it won't cut keywords a generic tool would call expensive.
Online store
$6,000/month · a customer is worth Measured by tracking
Google Search: RecommendedMeta: RecommendedTikTok: Good fit
- Why that TikTok call
- Product-in-use video drives discovery, and the purchase is immediate — the whole funnel can happen in one session.
- How it builds the campaigns
- Revenue is real here, not estimated: the store's own conversion tracking reports actual order value, so return on spend is measured rather than modelled.
- Waste blocked from day one
- free, wholesale, replica, jobs
- How success is judged
- The only vertical where the revenue figure is measured end to end. Everywhere else, lifetime-value revenue is labelled an estimate.
Your trade
There are 47 of these built in
Each one carries its own keyword themes, waste filters, conversion defaults and language — a dentist and a roofer get genuinely different plans.
See the plan for your business
Paste your website and get the whole thing free — channels, keywords, ads, budget split and the profit model behind it.