Built for Family law
Google Ads for family lawyers booking confidential consults
Not another generic PPC tool. An Industry Twin that already knows how family law book more consults — and where they waste budget on searches that never become consults.
The hook
Feel understood in 60 seconds
Paste your site. Get a Practice Snapshot in your language — then build the real campaign plan.
Sample Family law snapshot
Family law in your city: competing for consults. We already know where accounts like yours bleed budget — and how to book more consults.
With about $3,000/mo (each consult ~$800), we'd prioritize high-intent search for consults, block searches that never become consults, and route callers and forms into real demand — not vanity traffic.
- Waste watch: queries like “diy” and “how to” — searches that never become consults.
- Efficiency: is Cost per consult drifting vs your target?
- Scale: which campaigns are capped while still delivering consults?
Outcome OS
The product speaks consults
Dashboards that say “CPA” mean nothing to a busy owner. Inside PPC Magic and the Family law Morning Brief, we talk about Cost per consult, searches that never become consults, and consults — the outcomes you actually run the business on.
- Research tuned for family law
- Primary conversions: phone calls + lead forms
- Daily Brief language in consults
- Negatives seed waste like: diy, how to, salary, jobs, hiring
Morning ritual
Family law Morning Brief
Efficiency
Cost per consult
Win condition
book more consults
Run the Family law twin on your website
Practice Snapshot first. Full Magic plan second. Morning Brief every morning after.