Built for Personal injury lawyers
Google Ads for PI firms competing for high-intent injury searches
Not another generic PPC tool. An Industry Twin that already knows how personal injury lawyers book more case evaluations — and where they waste budget on searches that never become case evaluations.
The hook
Feel understood in 60 seconds
Paste your site. Get a Practice Snapshot in your language — then build the real campaign plan.
Sample Personal injury lawyers snapshot
Personal injury lawyers in your city: competing for case evaluations. We already know where accounts like yours bleed budget — and how to book more case evaluations.
With about $3,000/mo (each case evaluation ~$800), we'd prioritize high-intent search for case evaluations, block searches that never become case evaluations, and route callers and forms into real demand — not vanity traffic.
- Waste watch: queries like “diy” and “how to” — searches that never become case evaluations.
- Efficiency: is Cost per case evaluation drifting vs your target?
- Scale: which campaigns are capped while still delivering case evaluations?
Outcome OS
The product speaks case evaluations
Dashboards that say “CPA” mean nothing to a busy owner. Inside PPC Magic and the Personal injury lawyers Morning Brief, we talk about Cost per case evaluation, searches that never become case evaluations, and case evaluations — the outcomes you actually run the business on.
- Research tuned for personal injury lawyers
- Primary conversions: phone calls + lead forms
- Daily Brief language in case evaluations
- Negatives seed waste like: diy, how to, salary, jobs, hiring
Morning ritual
Personal injury lawyers Morning Brief
Efficiency
Cost per case evaluation
Win condition
book more case evaluations
Run the Personal injury lawyers twin on your website
Practice Snapshot first. Full Magic plan second. Morning Brief every morning after.