Built for Pest control
Google Ads for pest control — urgent treatments, not DIY sprays
Run pest control clients? The platform already knows how they book more booked treatments — and where their budget leaks into searches that never become booked treatments. Their reports come out in that language.
The hook
Feel understood in 60 seconds
Paste your site. Get a Practice Snapshot in your language — then build the real campaign plan.
Sample Pest control snapshot
Pest control in your city: competing for booked treatments. We already know where accounts like yours bleed budget — and how to book more booked treatments.
With about $3,000/mo (each booked treatment ~$800), we'd prioritize high-intent search for booked treatments, block searches that never become booked treatments, and route callers and forms into real demand — not vanity traffic.
- Waste watch: queries like “diy” and “how to” — searches that never become booked treatments.
- Efficiency: is Cost per booked treatment drifting vs your target?
- Scale: which campaigns are capped while still delivering booked treatments?
Outcome OS
The product speaks booked treatments
Dashboards that say “CPA” mean nothing to a busy owner. Inside PPC Magic and the Pest control Morning Brief, we talk about Cost per booked treatment, searches that never become booked treatments, and booked treatments — the outcomes you actually run the business on.
- Research tuned for pest control
- Primary conversions: phone calls + lead forms
- Daily Brief language in booked treatments
- Negatives seed waste like: diy, how to, salary, jobs, hiring
Morning ritual
Pest control Morning Brief
Efficiency
Cost per booked treatment
Win condition
book more booked treatments
Run the Pest control twin on a client account
Snapshot first, full plan second, a stage-organised client report every month after.