Ecommerce
Google Ads for stores optimizing to sales — not empty traffic
Online stores selling products — optimize to sales and ROAS.
What the pack changes
Ecommerce defaults inside PPC Magic
Ecommerce pack: optimize for ROAS / sales. Protect brand terms. Cut informational and freebie queries.
- Research tuned for ecommerce
- Primary conversions: key page views + lead forms
- Daily Brief language in sales
- Negatives seed waste like: free, torrent, crack, job, salary
Fits
DTC brands, specialty retail, subscription boxes
Conversion noun
sales
Sample negatives
free · torrent · crack · job · salary · diy · how to make · wholesale only
Run Magic as ecommerce
Practice Snapshot on the doorway, then a full plan inside PPC Magic.