Built for Local services (general)
Google Ads for booked jobs — not DIY tire-kickers
Not another generic PPC tool. An Industry Twin that already knows how local services (general) book more booked jobs — and where they waste budget on searches that never become booked jobs.
The hook
Feel understood in 60 seconds
Paste your site. Get a Practice Snapshot in your language — then build the real campaign plan.
Sample Local services (general) snapshot
Local services in your city: competing for booked jobs. We already know where accounts like yours bleed budget — and how to book more booked jobs.
With about $3,000/mo (each booked job ~$800), we'd prioritize high-intent search for booked jobs, block searches that never become booked jobs, and route callers and forms into real demand — not vanity traffic.
- Waste watch: queries like “diy” and “how to” — searches that never become booked jobs.
- Efficiency: is Cost per booked job drifting vs your target?
- Scale: which campaigns are capped while still delivering booked jobs?
Outcome OS
The product speaks booked jobs
Dashboards that say “CPA” mean nothing to a busy owner. Inside PPC Magic and the Local services Morning Brief, we talk about Cost per booked job, searches that never become booked jobs, and booked jobs — the outcomes you actually run the business on.
- Research tuned for local services (general)
- Primary conversions: phone calls + lead forms
- Daily Brief language in booked jobs
- Negatives seed waste like: diy, how to, salary, jobs, hiring
Morning ritual
Local services Morning Brief
Efficiency
Cost per booked job
Win condition
book more booked jobs
Run the Local services (general) twin on your website
Practice Snapshot first. Full Magic plan second. Morning Brief every morning after.