Built for Local services (general)
Google Ads for booked jobs — not DIY tire-kickers
Run local services (general) clients? The platform already knows how they book more booked jobs — and where their budget leaks into searches that never become booked jobs. Their reports come out in that language.
The hook
Feel understood in 60 seconds
Paste your site. Get a Practice Snapshot in your language — then build the real campaign plan.
Sample Local services (general) snapshot
Local services in your city: competing for booked jobs. We already know where accounts like yours bleed budget — and how to book more booked jobs.
With about $3,000/mo (each booked job ~$800), we'd prioritize high-intent search for booked jobs, block searches that never become booked jobs, and route callers and forms into real demand — not vanity traffic.
- Waste watch: queries like “diy” and “how to” — searches that never become booked jobs.
- Efficiency: is Cost per booked job drifting vs your target?
- Scale: which campaigns are capped while still delivering booked jobs?
Outcome OS
The product speaks booked jobs
Dashboards that say “CPA” mean nothing to a busy owner. Inside PPC Magic and the Local services Morning Brief, we talk about Cost per booked job, searches that never become booked jobs, and booked jobs — the outcomes you actually run the business on.
- Research tuned for local services (general)
- Primary conversions: phone calls + lead forms
- Daily Brief language in booked jobs
- Negatives seed waste like: diy, how to, salary, jobs, hiring
Morning ritual
Local services Morning Brief
Efficiency
Cost per booked job
Win condition
book more booked jobs
Run the Local services (general) twin on a client account
Snapshot first, full plan second, a stage-organised client report every month after.