Local services (general)
Google Ads for booked jobs — not DIY tire-kickers
Multi-service or general home services — high-intent local search.
What the pack changes
Local services (general) defaults inside PPC Magic
Local services: optimize for booked jobs. Protect brand and city+service terms. Autopilot only on clear waste.
- Research tuned for local services (general)
- Primary conversions: phone calls + lead forms
- Daily Brief language in booked jobs
- Negatives seed waste like: diy, how to, salary, jobs, hiring
Fits
Handyman, multi-trade shops, general contractors
Conversion noun
booked jobs
Sample negatives
diy · how to · salary · jobs · hiring · career · free · youtube
Run Magic as local services (general)
Practice Snapshot on the doorway, then a full plan inside PPC Magic.